About us

With Mr. Carlos´s Antunes experience, faculty and vision united with Pedro´s Batista know-how,
sophistication and edginess, a new brand was emerged to transmit the contemporary man´s essence
who thinks outside the box.

foto boss

CARLOS ANTUNES & PEDRO BATISTA

BOSS & LOFT LIFE STYLE BRAIN

With Mr. Carlos´s Antunes experience, faculty and vision united with Pedro´s Batista know-how,
sophistication and edginess, a new brand was emerged to transmit the contemporary man´s essence
who thinks outside the box.

  • Brand Goal

    We want to
    transform
    the
    advanced
    in time
    man
    life style
    into a
    unique
    experience.

  • Brand Vision

    We offer an
    experience for
    the elegant,
    remarkable and
    contemporary
    man who
    seeks in
    his daily
    routine a new
    life style.

  • Brand Values

    When we first started our
    brand project, we identifed
    it as a main goal to transmit
    the sophistication to the
    elegant and contemporary man
    through our brand concept.
    Our biggest challenge is to
    create a life style and a
    remarkable experience for this
    amazing frame of mind, creative
    and original man.

Life Style

Loft Life Style Team

  • Carlos Antunes

    Carlos Antunes

    Boss

  • Pedro Batista

    Pedro Batista

    Loft Life Style Brain

  • Silvana Lara Nogueira

    Silvana Lara Nogueira

    Architecture

  • Laura Lara Nogueira

    Laura Lara Nogueira

    Design and Marketing

  • Karina Gomes

    Karina Gomes

    Product Assistence

  • Jorge Fernandes

    Jorge Fernandes

    Logistics

  • Ricardo Popescu

    Ricardo Popescu

    I.T.

  • Gabriela F. Dalmau

    Gabriela F. Dalmau

    E-commerce

Style Drops

  • drops

    LOFT LIFE STYLE concept was created with the intention of transforming the lifestyle of modern and trendy men into a unique and exclusive experience, as well as providing originality in daily life and a new lifestyle, delivering all it's sophistication with a creative and young spirit.

    In this measure LOFT LIFE STYLE will open in short time it´s very first store, in São Paulo. In addition, an e-commerce, bringing sophistication and agility, will be available to bring all trends, collections and campaigns.

Look Book

Coming soon

Soundtrack

IT SOUNDS LIKE...

Sound features
80’s-inspired
To built up our identity and sound features we
sought the main references from the 80´s.
On our playlists you´re going to find all the
best contemporary recording artists inspired
by the 80´s.
SOPHISTICATED
A wide range of recording
artists represent the most
modern and creative scenery of
the current music.
MODERN
Whatever the electronic music
synthesizer or with the bass lines
from R&B, the Loft Life Style
sophistication was reinforced on it´s
brand soundtracks.

SOUND DESCRIPTION

  • Eletronic
    ELECTRONIC
  • 80s
    80’S
    and classics
  • Blues
    BLUES
    ROCK
  • Soul
    SOUL, R&B

SOUND DESCRIPTION

  • Daft Punk,
    Alabama Shakes,
    Chromeo,
    Chromatics

  • All the best contemporary recording artists inspired by the 80´s

  • Chet Faker, Daft Punk,
    Bonobo, Calvin Harris, Jamie XX,
    Danger Mouse, Marcus Marr

  • The most modern and creative scenery of the current music

  • L’Imperatrice,
    Thievery Coporation, Erykah Badu, Raphael Saadiq,
    Aloe Blacc, Air, Prince

  • The exclusive brand identity translated into music.

PLAYLISTS

80s
Here we have a playlist for each and every moment of the day:
  • R&B
    Matinal
    10 to 12h
  • Smooth
    Sounds
    12 to 14h
  • Fancy Blues
    Rock
    14 to 16h
  • Eletro
    Groove
    16 to 20h
  • Dance Dance
    Dance
    20 to 22h

MUSIC MAP

  • Tags

    Modern

    Innovative

    Trend

    80´s Inspired

    Charming

    Elegant

    Quality

    Sophistication

    Young

    Creative

    Original

  • SOUND
    DESCRIPTION

    Electronic

    80’s classic

    Blues Rock

    Soul

    R&B

  • SOUND
    FEATURES

    80’s-inspired

    Sophisticated

    Modern

  • PLAYLISTS

    Mayer Hawthorne

    Breakbot

    The Black Keys

    Chet Faker

    Daft Punk

    Prince

    Jungle

    Talking Heads

    Air

    Calvin Harris

  • Tags

    Morning R&B

    Smooth Sounds

    Fancy Blues Rock

    Eletro Groove

    Dance Dance Dance